Infant ibuprofen was recalled from the shelves of CVS, Target and Family Dollar earlier this month. Imagine if Tris Pharma, the manufacturer, had been able to issue a recall alert directly to every purchaser’s smartphone. The technology is here. Knecto’s Social Recall software enables companies to send Product Recall Notices immediately, directly to their consumers, who then use their smartphones to scan the electronic sensor on the product. The product recall alert displays on screen with all necessary information and instructions. Social media communication can also be leveraged with this technology. With its patented software, Knecto is rewriting the book on electronic scanning and sensor technology, using Near-Field Communication (NFC), UPC barcodes, 2D, RFID and QR codes in new and exciting ways to connect businesses and their consumers.